--- title: ballyhoo-marketing | BLOG description: ballyhoo-marketing | BLOG --- [![Ballyhoo Inbound Marketing](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/ballyhooinbound.png?width=300&height=300&name=ballyhooinbound.png "Ballyhoo Inbound Marketing")](https://www.ballyhoomarketingadvantage.com/services) - [Solutions](https://www.ballyhoomarketingadvantage.com/services) - [Reputation Management](https://www.ballyhoomarketingadvantage.com/reputation-management-service) - [Marketing Coach](https://www.ballyhoomarketingadvantage.com/marketing-coach) - [Blog](https://www.ballyhoomarketingadvantage.com/blog) - [Resources](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Latest Case Study](https://www.ballyhoomarketingadvantage.com/ballyhoo-creates-a-scaleable-and-sustainable-lead-generation-program-for-top-re-insurance-company) - [Does my SMB need a CRM](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Contact](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [BOOK ONLINE](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [Privacy Statement](https://www.ballyhoomarketingadvantage.com/privacy-statement) ## [New Email Authentication Requirements from Google and Microsoft](https://www.ballyhoomarketingadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![New Email Authentication Requirements from Google and Microsoft](https://www.ballyhoomarketingadvantage.com/hubfs/email.jpg)](https://www.ballyhoomarketingadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft)       Starting in February 2024, Google and Yahoo began to require email authentication for all bulk email senders. Not properly authenticated emails will be automatically blocked or directed to spam. Learn more in this post. [Read More](https://www.ballyhoomarketingadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft) ## [Marketers Can Expect to See Higher Bounce Rates this Holiday Season](https://www.ballyhoomarketingadvantage.com/blog/marketers-can-expect-to-see-higher-bounce-rates-this-holiday-season) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Marketers Can Expect to See Higher Bounce Rates this Holiday Season](https://www.ballyhoomarketingadvantage.com/hubfs/sm%20email%20bounces%20rates%20ups.jpg)](https://www.ballyhoomarketingadvantage.com/blog/marketers-can-expect-to-see-higher-bounce-rates-this-holiday-season)       The Google email account purge day has finally arrived! Hopefully, you have already caught wind of Google's recent announcement regarding their updated policy for inactive accounts. [Read More](https://www.ballyhoomarketingadvantage.com/blog/marketers-can-expect-to-see-higher-bounce-rates-this-holiday-season) ## [How to Overcome Marketing Conversion Fatigue](https://www.ballyhoomarketingadvantage.com/blog/how-to-overcome-marketing-conversion-fatigue) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![How to Overcome Marketing Conversion Fatigue](https://www.ballyhoomarketingadvantage.com/hubfs/marketing%20conversion%20fatigue.png)](https://www.ballyhoomarketingadvantage.com/blog/how-to-overcome-marketing-conversion-fatigue)     Have you ever changed a TV channel because you’ve watched an ad more times than you can remember? Or switched off your radio because you’re tired of hearing a certain commercial?   That’s marketing fatigue! And it doesn't help conversion rates. [Read More](https://www.ballyhoomarketingadvantage.com/blog/how-to-overcome-marketing-conversion-fatigue) ## [The Pitfalls of Managing your own Google Ads Account](https://www.ballyhoomarketingadvantage.com/blog/the-pitfalls-of-managing-your-own-google-ads-account) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![The Pitfalls of Managing your own Google Ads Account](https://www.ballyhoomarketingadvantage.com/hubfs/Google%20ads%20management.jpg)](https://www.ballyhoomarketingadvantage.com/blog/the-pitfalls-of-managing-your-own-google-ads-account)   Business owners of every size might be losing out on sales if they aren’t using GoogleAds. According to Business Insider, an estimated [4 million](https://www.businessinsider.com/macquarie-research-facebook-google-and-twitter-number-of-advertisers-2015-2) advertisers are using Google Ads. Chances are some of them are your competitors. As an advertiser, you can reach far more users in their search journey by using Google Ads. Many users get an offer from Google for a free ad credit. [Read More](https://www.ballyhoomarketingadvantage.com/blog/the-pitfalls-of-managing-your-own-google-ads-account) ## [Ballyhoo Marketing Welcomes New Intern](https://www.ballyhoomarketingadvantage.com/blog/meet-ballyhoo-marketings-newest-member) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Ballyhoo Marketing Welcomes New Intern](https://www.ballyhoomarketingadvantage.com/hubfs/IMG_7169.jpeg)](https://www.ballyhoomarketingadvantage.com/blog/meet-ballyhoo-marketings-newest-member)   Ballyhoo Marketing Advantage (Ballyhoo) recently added a new addition to its team with Brianna Allenstein, a senior at Ohio State University studying Journalism. Bri has joined as an intern and was first attracted to the company after seeing how it seeks to work directly with small businesses to implement Inbound Marketing to further their growth and propel them to the next level in the digital age. [Read More](https://www.ballyhoomarketingadvantage.com/blog/meet-ballyhoo-marketings-newest-member) ## [Why Small Businesses Need a Mission Statement](https://www.ballyhoomarketingadvantage.com/blog/why-small-businesses-need-a-mission-statement) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Why Small Businesses Need a Mission Statement](https://www.ballyhoomarketingadvantage.com/hubfs/Mission%20Statements%20for%20Small%20Business.jpg)](https://www.ballyhoomarketingadvantage.com/blog/why-small-businesses-need-a-mission-statement)   In browsing the internet, you’ve likely come across some version of “Our Mission” on the websites of various companies. This is the company’s mission statement, and in its simplest and best form it declares a company’s purpose. Ideally, a good mission statement includes a description of what a company is, what it does, and what its objectives are. [Read More](https://www.ballyhoomarketingadvantage.com/blog/why-small-businesses-need-a-mission-statement) ## [Why Online Reviews Matter So Much to the Success of Small Businesses](https://www.ballyhoomarketingadvantage.com/blog/why-online-reviews-matter-so-much-to-the-success-of-small-businesses) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Why Online Reviews Matter So Much to the Success of Small Businesses](https://www.ballyhoomarketingadvantage.com/hubfs/online%20reviews%20for%20small%20business.jpg)](https://www.ballyhoomarketingadvantage.com/blog/why-online-reviews-matter-so-much-to-the-success-of-small-businesses)     It’s easier than ever for a soon-to-be customer to research your business, thanks to the internet. A big chunk of that investigation is spent scouring online reviews, bouncing back and forth between sites like Yelp and Google Reviews for references. [Read More](https://www.ballyhoomarketingadvantage.com/blog/why-online-reviews-matter-so-much-to-the-success-of-small-businesses) ## [Events canceled, travel halted!](https://www.ballyhoomarketingadvantage.com/blog/events-canceled-travel-halted) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![Events canceled, travel halted!](https://www.ballyhoomarketingadvantage.com/hubfs/Marketing%20and%20Sales%20Gears%20moving%20during%20economic%20crisis.jpg.jpg)](https://www.ballyhoomarketingadvantage.com/blog/events-canceled-travel-halted)   Events canceled, travel halted! With face to face interaction coming to halt for B2B companies, a strong digital marketing and sales strategy is more important than ever before.  [Read More](https://www.ballyhoomarketingadvantage.com/blog/events-canceled-travel-halted) ## [Cybersecurity: What Small Business Owners Need to Know](https://www.ballyhoomarketingadvantage.com/blog/cybersecurity-what-small-business-owners-need-to-know) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![Cybersecurity: What Small Business Owners Need to Know](https://www.ballyhoomarketingadvantage.com/hubfs/cybersecurity.gif)](https://www.ballyhoomarketingadvantage.com/blog/cybersecurity-what-small-business-owners-need-to-know)   Cybersecurity is becoming a prolific problem as the digital world continues to grow.  Because more and more small businesses are experiencing a digital transformation and moving online—or existing solely online, protecting your[business and customer information from online hackers](https://www.ftc.gov/tips-advice/business-center/guidance/scams-your-small-business-guide-business) is a necessary precaution. Cybersecurity starts with you, the small business owner, and the employees who work for you. [Read More](https://www.ballyhoomarketingadvantage.com/blog/cybersecurity-what-small-business-owners-need-to-know) ## [The Changing B2B Buyer Journey: Removing Friction from the Sales Process](https://www.ballyhoomarketingadvantage.com/blog/the-changing-b2b-buyer-journey-removing-friction-from-the-sales-process) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![The Changing B2B Buyer Journey: Removing Friction from the Sales Process](https://www.ballyhoomarketingadvantage.com/hubfs/B2B%20Customer%20Journey.jpg)](https://www.ballyhoomarketingadvantage.com/blog/the-changing-b2b-buyer-journey-removing-friction-from-the-sales-process)   **It’s no secret that the business-to-business or B2B buyer journey is quite different from the business-to-consumer or B2C journey. One common truth that both B2B and B2C businesses share, however, is the need to know their customers and engage with them in the right ways throughout the entire sales process.** [Read More](https://www.ballyhoomarketingadvantage.com/blog/the-changing-b2b-buyer-journey-removing-friction-from-the-sales-process) [Next](https://www.ballyhoomarketingadvantage.com/blog/page/2) ### Join our email list. Never miss a small business sales and marketing update! ### Featured Posts [![4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/hubfs/crm.png)](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) ## [4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) September 14, 2018 [![Always Start at 5 Stars](https://www.ballyhoomarketingadvantage.com/hubfs/online%20reviews%20for%20small%20business.jpg)](https://www.ballyhoomarketingadvantage.com/blog/always-start-at-5-stars) ## [Always Start at 5 Stars](https://www.ballyhoomarketingadvantage.com/blog/always-start-at-5-stars) August 31, 2018 ### Archive - [small business (15)](https://www.ballyhoomarketingadvantage.com/blog/topic/small-business) - [crm (7)](https://www.ballyhoomarketingadvantage.com/blog/topic/crm) - [sales technology (7)](https://www.ballyhoomarketingadvantage.com/blog/topic/sales-technology) - [Prospecting (6)](https://www.ballyhoomarketingadvantage.com/blog/topic/prospecting) - [marketing technology (6)](https://www.ballyhoomarketingadvantage.com/blog/topic/marketing-technology) - [marketing (3)](https://www.ballyhoomarketingadvantage.com/blog/topic/marketing) - [B2B (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/b2b) - [B2B Sales (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/b2b-sales) - [Cold emailing (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/cold-emailing) - [Google Ads (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/google-ads) - [SEO (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/seo) - [Sales (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/sales) ### Follow Us Some additional information in one line 614-656-6001       ![Member of the American Marketing Association](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/ama-logo-footer.png?width=264&height=104&name=ama-logo-footer.png "ama-logo-footer.png") [Let's talk!](https://www.ballyhoomarketingadvantage.com/book-online)   ![hubspot-silver-partner](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/HubSpot%20Silver%20Partner.png?width=250&height=173&name=HubSpot%20Silver%20Partner.png "HubSpot Silver Partner.png")              - [![Ballyhoo Linkedin](https://www.ballyhoomarketingadvantage.com/hubfs/BMA%20December2017%20Theme/Images/linkedin.png)](https://www.linkedin.com/company/ballyhoo-marketing-advantage/) - [![Ballyhoo Facebook](https://www.ballyhoomarketingadvantage.com/hubfs/BMA%20December2017%20Theme/Images/facebook.png)](https://www.facebook.com/BallyhooMarketingAdvantage/) - [![Ballyhoo Twitter](https://www.ballyhoomarketingadvantage.com/hubfs/BMA%20December2017%20Theme/Images/twitter.png)](https://twitter.com/Ballyhoo_)         ![Sales Enablement Society Member](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/Screenshot%202018-09-17%2022.42.45.png?width=718&name=Screenshot%202018-09-17%2022.42.45.png "Sales Enablement Society Member") © 2020 by Ballyhoo Marketing Advantage, LLC