The Pitfalls of Managing your own Google Ads Account

 

Business owners of every size might be losing out on sales if they aren’t using GoogleAds. According to Business Insider, an estimated 4 million advertisers are using Google Ads. Chances are some of them are your competitors. As an advertiser, you can reach far more users in their search journey by using Google Ads. Many users get an offer from Google for a free ad credit.

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Ballyhoo Marketing Welcomes New Intern

 

Ballyhoo Marketing Advantage (Ballyhoo) recently added a new addition to its team with Brianna Allenstein, a senior at Ohio State University studying Journalism. Bri has joined as an intern and was first attracted to the company after seeing how it seeks to work directly with small businesses to implement Inbound Marketing to further their growth and propel them to the next level in the digital age.

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Why Small Businesses Need a Mission Statement

 

In browsing the internet, you’ve likely come across some version of “Our Mission” on the websites of various companies. This is the company’s mission statement, and in its simplest and best form it declares a company’s purpose. Ideally, a good mission statement includes a description of what a company is, what it does, and what its objectives are.

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Why Online Reviews Matter So Much to the Success of Small Businesses

 

 

It’s easier than ever for a soon-to-be customer to research your business, thanks to the internet. A big chunk of that investigation is spent scouring online reviews, bouncing back and forth between sites like Yelp and Google Reviews for references.

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Events canceled, travel halted!

 

Events canceled, travel halted! With face to face interaction coming to halt for B2B companies, a strong digital marketing and sales strategy is more important than ever before. 

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Cybersecurity: What Small Business Owners Need to Know

 

Cybersecurity is becoming a prolific problem as the digital world continues to grow.  Because more and more small business are experiencing a digital transformation and moving online—or existing solely online, protecting your business and customer information from online hackers is a necessary precaution. Cybersecurity starts with you, the small business owner, and the employees who work for you.

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The Changing B2B Buyer Journey: Removing Friction from the Sales Process

 

It’s no secret that the business-to-business or B2B buyer journey is quite different from the business-to-consumer or B2C journey. One common truth that both B2B and B2C businesses share, however, is the need to know their customers and engage with them in the right ways throughout the entire sales process.

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Understanding the New Tax Environment for Small Businesses

 

Intended to drive economic growth by adjusting certain tax structures for businesses, the new law is already impacting the way small businesses operate now and how they might operate in the future. Let’s explore a few of the main effects.The Tax Cuts and Jobs Act (TCJA),

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What is Social Selling, and How Can it Help Increase Sales

 

 

By now, you’ve probably heard about social selling in some fashion. But you, like a lot of B2B and B2C business owners and sales professionals, may not be all too sure what it exactly means. And no: social selling is not the same as social media marketing, nor is it just another industry buzzword.

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Must have CRM Features for Small Businesses

 

 

This list is a must read if you are a business owner and you have decided that it is time to look into a better way to manage customer and prospect relationships. Don't let opportunities fall through the cracks. 
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