Starting in February 2024, Google and Yahoo began to require email authentication for all bulk email senders. Not properly authenticated emails will be automatically blocked or directed to spam. Learn more in this post.
The Google email account purge day has finally arrived! Hopefully, you have already caught wind of Google's recent announcement regarding their updated policy for inactive accounts.
Have you ever changed a TV channel because you’ve watched an ad more times than you can remember? Or switched off your radio because you’re tired of hearing a certain commercial?
That’s marketing fatigue! And it doesn't help conversion rates.
Business owners of every size might be losing out on sales if they aren’t using GoogleAds. According to Business Insider, an estimated 4 million advertisers are using Google Ads. Chances are some of them are your competitors. As an advertiser, you can reach far more users in their search journey by using Google Ads. Many users get an offer from Google for a free ad credit.
Ballyhoo Marketing Advantage (Ballyhoo) recently added a new addition to its team with Brianna Allenstein, a senior at Ohio State University studying Journalism. Bri has joined as an intern and was first attracted to the company after seeing how it seeks to work directly with small businesses to implement Inbound Marketing to further their growth and propel them to the next level in the digital age.
In browsing the internet, you’ve likely come across some version of “Our Mission” on the websites of various companies. This is the company’s mission statement, and in its simplest and best form it declares a company’s purpose. Ideally, a good mission statement includes a description of what a company is, what it does, and what its objectives are.
It’s easier than ever for a soon-to-be customer to research your business, thanks to the internet. A big chunk of that investigation is spent scouring online reviews, bouncing back and forth between sites like Yelp and Google Reviews for references.
Events canceled, travel halted! With face to face interaction coming to halt for B2B companies, a strong digital marketing and sales strategy is more important than ever before.
Cybersecurity is becoming a prolific problem as the digital world continues to grow. Because more and more small businesses are experiencing a digital transformation and moving online—or existing solely online, protecting your business and customer information from online hackers is a necessary precaution. Cybersecurity starts with you, the small business owner, and the employees who work for you.
It’s no secret that the business-to-business or B2B buyer journey is quite different from the business-to-consumer or B2C journey. One common truth that both B2B and B2C businesses share, however, is the need to know their customers and engage with them in the right ways throughout the entire sales process.
