--- title: ballyhoo-marketing | BLOG | Cold emailing description: Cold emailing | ballyhoo-marketing | BLOG --- [![Ballyhoo Inbound Marketing](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/ballyhooinbound.png?width=300&height=300&name=ballyhooinbound.png "Ballyhoo Inbound Marketing")](https://www.ballyhoomarketingadvantage.com/services) - [Solutions](https://www.ballyhoomarketingadvantage.com/services) - [Reputation Management](https://www.ballyhoomarketingadvantage.com/reputation-management-service) - [Marketing Coach](https://www.ballyhoomarketingadvantage.com/marketing-coach) - [Blog](https://www.ballyhoomarketingadvantage.com/blog) - [Resources](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Latest Case Study](https://www.ballyhoomarketingadvantage.com/ballyhoo-creates-a-scaleable-and-sustainable-lead-generation-program-for-top-re-insurance-company) - [Does my SMB need a CRM](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Contact](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [BOOK ONLINE](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [Privacy Statement](https://www.ballyhoomarketingadvantage.com/privacy-statement) ## [New Email Authentication Requirements from Google and Microsoft](https://www.ballyhoomarketingadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![New Email Authentication Requirements from Google and Microsoft](https://www.ballyhoomarketingadvantage.com/hubfs/email.jpg)](https://www.ballyhoomarketingadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft)       Starting in February 2024, Google and Yahoo began to require email authentication for all bulk email senders. Not properly authenticated emails will be automatically blocked or directed to spam. Learn more in this post. [Read More](https://www.ballyhoomarketingadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft) ## [Sales and Prospecting: Should you use a Pick and Shovel on The First Touch?](https://www.ballyhoomarketingadvantage.com/blog/sales-and-prospecting-should-you-use-a-pick-and-shovel-on-the-first-touch) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![Sales and Prospecting: Should you use a Pick and Shovel on The First Touch?](https://www.ballyhoomarketingadvantage.com/hubfs/pick%20and%20shovel%20lead%20gen.jpg)](https://www.ballyhoomarketingadvantage.com/blog/sales-and-prospecting-should-you-use-a-pick-and-shovel-on-the-first-touch)     While there are multiple ways a B2B or B2C business might reach out to new prospects for the first time, we must consider how important the “first touch” is. “After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting. 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