Events canceled, travel halted! With face to face interaction coming to halt for B2B companies, a strong digital marketing and sales strategy is more important than ever before. 

Cybersecurity is becoming a prolific problem as the digital world continues to grow.  Because more and more small businesses are experiencing a digital transformation and moving online—or existing solely online, protecting your business and customer information from online hackers is a necessary precaution. Cybersecurity starts with you, the small business owner, and the employees who work for you.

This list is a must read if you are a business owner and you have decided that it is time to look into a better way to manage customer and prospect relationships. Don't let opportunities fall through the cracks. 

How can your business benefit from using a CRM?

There are many things a CRM can do that should get marketers, salespeople, or business owners pretty excited! Here’s how a CRM can make you a more effective marketing and sales machine...

“Customer relationship management” or CRM can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine.

While there are multiple ways a B2B or B2C business might reach out to new prospects for the first time, we must consider how important the “first touch” is. “After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting.