--- title: ballyhoo-marketing | BLOG | marketing technology description: marketing technology | ballyhoo-marketing | BLOG --- [![Ballyhoo Inbound Marketing](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/ballyhooinbound.png?width=300&height=300&name=ballyhooinbound.png "Ballyhoo Inbound Marketing")](https://www.ballyhoomarketingadvantage.com/services) - [Solutions](https://www.ballyhoomarketingadvantage.com/services) - [Reputation Management](https://www.ballyhoomarketingadvantage.com/reputation-management-service) - [Marketing Coach](https://www.ballyhoomarketingadvantage.com/marketing-coach) - [Blog](https://www.ballyhoomarketingadvantage.com/blog) - [Resources](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Latest Case Study](https://www.ballyhoomarketingadvantage.com/ballyhoo-creates-a-scaleable-and-sustainable-lead-generation-program-for-top-re-insurance-company) - [Does my SMB need a CRM](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Contact](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [BOOK ONLINE](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [Privacy Statement](https://www.ballyhoomarketingadvantage.com/privacy-statement) ## [Events canceled, travel halted!](https://www.ballyhoomarketingadvantage.com/blog/events-canceled-travel-halted) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![Events canceled, travel halted!](https://www.ballyhoomarketingadvantage.com/hubfs/Marketing%20and%20Sales%20Gears%20moving%20during%20economic%20crisis.jpg.jpg)](https://www.ballyhoomarketingadvantage.com/blog/events-canceled-travel-halted)   Events canceled, travel halted! With face to face interaction coming to halt for B2B companies, a strong digital marketing and sales strategy is more important than ever before.  [Read More](https://www.ballyhoomarketingadvantage.com/blog/events-canceled-travel-halted) ## [Cybersecurity: What Small Business Owners Need to Know](https://www.ballyhoomarketingadvantage.com/blog/cybersecurity-what-small-business-owners-need-to-know) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![Cybersecurity: What Small Business Owners Need to Know](https://www.ballyhoomarketingadvantage.com/hubfs/cybersecurity.gif)](https://www.ballyhoomarketingadvantage.com/blog/cybersecurity-what-small-business-owners-need-to-know)   Cybersecurity is becoming a prolific problem as the digital world continues to grow.  Because more and more small businesses are experiencing a digital transformation and moving online—or existing solely online, protecting your[business and customer information from online hackers](https://www.ftc.gov/tips-advice/business-center/guidance/scams-your-small-business-guide-business) is a necessary precaution. Cybersecurity starts with you, the small business owner, and the employees who work for you. [Read More](https://www.ballyhoomarketingadvantage.com/blog/cybersecurity-what-small-business-owners-need-to-know) ## [Must have CRM Features for Small Businesses](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0-0) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Must have CRM Features for Small Businesses](https://www.ballyhoomarketingadvantage.com/hubfs/CRM%20Must%20have%20features%20for%20small%20business.jpg)](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0-0)     ##### This list is a must read if you are a business owner and you have decided that it is time to look into a better way to manage customer and prospect relationships. Don't let opportunities fall through the cracks. [Read More](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0-0) ## [4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/hubfs/crm.png)](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0)   How can your business benefit from using a CRM? There are many things a CRM can do that should get marketers, salespeople, or business owners pretty excited! Here’s how a CRM can make you a more effective marketing and sales machine... [Read More](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) ## [Small Business Guide to CRM](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Small Business Guide to CRM](https://www.ballyhoomarketingadvantage.com/hubfs/What's%20a%20CRM%3F.jpeg)](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm)   “Customer relationship management” or CRM can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine. [Read More](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm) ## [Sales and Prospecting: Should you use a Pick and Shovel on The First Touch?](https://www.ballyhoomarketingadvantage.com/blog/sales-and-prospecting-should-you-use-a-pick-and-shovel-on-the-first-touch) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![Sales and Prospecting: Should you use a Pick and Shovel on The First Touch?](https://www.ballyhoomarketingadvantage.com/hubfs/pick%20and%20shovel%20lead%20gen.jpg)](https://www.ballyhoomarketingadvantage.com/blog/sales-and-prospecting-should-you-use-a-pick-and-shovel-on-the-first-touch)     While there are multiple ways a B2B or B2C business might reach out to new prospects for the first time, we must consider how important the “first touch” is. “After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting. [Read More](https://www.ballyhoomarketingadvantage.com/blog/sales-and-prospecting-should-you-use-a-pick-and-shovel-on-the-first-touch) ### Join our email list. Never miss a small business sales and marketing update! ### Featured Posts [![4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/hubfs/crm.png)](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) ## [4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) September 14, 2018 [![Always Start at 5 Stars](https://www.ballyhoomarketingadvantage.com/hubfs/online%20reviews%20for%20small%20business.jpg)](https://www.ballyhoomarketingadvantage.com/blog/always-start-at-5-stars) ## [Always Start at 5 Stars](https://www.ballyhoomarketingadvantage.com/blog/always-start-at-5-stars) August 31, 2018 ### Archive - [small business (15)](https://www.ballyhoomarketingadvantage.com/blog/topic/small-business) - [crm (7)](https://www.ballyhoomarketingadvantage.com/blog/topic/crm) - [sales technology (7)](https://www.ballyhoomarketingadvantage.com/blog/topic/sales-technology) - [Prospecting (6)](https://www.ballyhoomarketingadvantage.com/blog/topic/prospecting) - [marketing technology (6)](https://www.ballyhoomarketingadvantage.com/blog/topic/marketing-technology) - [marketing (3)](https://www.ballyhoomarketingadvantage.com/blog/topic/marketing) - [B2B (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/b2b) - [B2B Sales (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/b2b-sales) - [Cold emailing (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/cold-emailing) - [Google Ads (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/google-ads) - [SEO (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/seo) - [Sales (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/sales) ### Follow Us Some additional information in one line 614-656-6001       ![Member of the American Marketing Association](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/ama-logo-footer.png?width=264&height=104&name=ama-logo-footer.png "ama-logo-footer.png") [Let's talk!](https://www.ballyhoomarketingadvantage.com/book-online)   ![hubspot-silver-partner](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/HubSpot%20Silver%20Partner.png?width=250&height=173&name=HubSpot%20Silver%20Partner.png "HubSpot Silver Partner.png")              - [![Ballyhoo Linkedin](https://www.ballyhoomarketingadvantage.com/hubfs/BMA%20December2017%20Theme/Images/linkedin.png)](https://www.linkedin.com/company/ballyhoo-marketing-advantage/) - [![Ballyhoo Facebook](https://www.ballyhoomarketingadvantage.com/hubfs/BMA%20December2017%20Theme/Images/facebook.png)](https://www.facebook.com/BallyhooMarketingAdvantage/) - [![Ballyhoo Twitter](https://www.ballyhoomarketingadvantage.com/hubfs/BMA%20December2017%20Theme/Images/twitter.png)](https://twitter.com/Ballyhoo_)         ![Sales Enablement Society Member](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/Screenshot%202018-09-17%2022.42.45.png?width=718&name=Screenshot%202018-09-17%2022.42.45.png "Sales Enablement Society Member") © 2020 by Ballyhoo Marketing Advantage, LLC