--- title: ballyhoo-marketing | BLOG | Sales description: Sales | ballyhoo-marketing | BLOG --- [![Ballyhoo Inbound Marketing](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/ballyhooinbound.png?width=300&height=300&name=ballyhooinbound.png "Ballyhoo Inbound Marketing")](https://www.ballyhoomarketingadvantage.com/services) - [Solutions](https://www.ballyhoomarketingadvantage.com/services) - [Reputation Management](https://www.ballyhoomarketingadvantage.com/reputation-management-service) - [Marketing Coach](https://www.ballyhoomarketingadvantage.com/marketing-coach) - [Blog](https://www.ballyhoomarketingadvantage.com/blog) - [Resources](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Latest Case Study](https://www.ballyhoomarketingadvantage.com/ballyhoo-creates-a-scaleable-and-sustainable-lead-generation-program-for-top-re-insurance-company) - [Does my SMB need a CRM](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Contact](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [BOOK ONLINE](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [Privacy Statement](https://www.ballyhoomarketingadvantage.com/privacy-statement) ## [The Changing B2B Buyer Journey: Removing Friction from the Sales Process](https://www.ballyhoomarketingadvantage.com/blog/the-changing-b2b-buyer-journey-removing-friction-from-the-sales-process) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![The Changing B2B Buyer Journey: Removing Friction from the Sales Process](https://www.ballyhoomarketingadvantage.com/hubfs/B2B%20Customer%20Journey.jpg)](https://www.ballyhoomarketingadvantage.com/blog/the-changing-b2b-buyer-journey-removing-friction-from-the-sales-process)   **It’s no secret that the business-to-business or B2B buyer journey is quite different from the business-to-consumer or B2C journey. One common truth that both B2B and B2C businesses share, however, is the need to know their customers and engage with them in the right ways throughout the entire sales process.** [Read More](https://www.ballyhoomarketingadvantage.com/blog/the-changing-b2b-buyer-journey-removing-friction-from-the-sales-process) ## [Sales and Prospecting: Should you use a Pick and Shovel on The First Touch?](https://www.ballyhoomarketingadvantage.com/blog/sales-and-prospecting-should-you-use-a-pick-and-shovel-on-the-first-touch) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![Sales and Prospecting: Should you use a Pick and Shovel on The First Touch?](https://www.ballyhoomarketingadvantage.com/hubfs/pick%20and%20shovel%20lead%20gen.jpg)](https://www.ballyhoomarketingadvantage.com/blog/sales-and-prospecting-should-you-use-a-pick-and-shovel-on-the-first-touch)     While there are multiple ways a B2B or B2C business might reach out to new prospects for the first time, we must consider how important the “first touch” is. “After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting. [Read More](https://www.ballyhoomarketingadvantage.com/blog/sales-and-prospecting-should-you-use-a-pick-and-shovel-on-the-first-touch) ### Join our email list. 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