Starting in February 2024, Google and Yahoo began to require email authentication for all bulk email senders. Not properly authenticated emails will be automatically blocked or directed to spam. Learn more in this post.
The Google email account purge day has finally arrived! Hopefully, you have already caught wind of Google's recent announcement regarding their updated policy for inactive accounts.
Ballyhoo Marketing Advantage (Ballyhoo) recently added a new addition to its team with Brianna Allenstein, a senior at Ohio State University studying Journalism. Bri has joined as an intern and was first attracted to the company after seeing how it seeks to work directly with small businesses to implement Inbound Marketing to further their growth and propel them to the next level in the digital age.
Cybersecurity is becoming a prolific problem as the digital world continues to grow. Because more and more small businesses are experiencing a digital transformation and moving online—or existing solely online, protecting your business and customer information from online hackers is a necessary precaution. Cybersecurity starts with you, the small business owner, and the employees who work for you.
This list is a must read if you are a business owner and you have decided that it is time to look into a better way to manage customer and prospect relationships. Don't let opportunities fall through the cracks.
How can your business benefit from using a CRM?
There are many things a CRM can do that should get marketers, salespeople, or business owners pretty excited! Here’s how a CRM can make you a more effective marketing and sales machine...
“Customer relationship management” or CRM can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine.
