--- title: ballyhoo-marketing | BLOG | crm description: crm | ballyhoo-marketing | BLOG --- [![Ballyhoo Inbound Marketing](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/ballyhooinbound.png?width=300&height=300&name=ballyhooinbound.png "Ballyhoo Inbound Marketing")](https://www.ballyhoomarketingadvantage.com/services) - [Solutions](https://www.ballyhoomarketingadvantage.com/services) - [Reputation Management](https://www.ballyhoomarketingadvantage.com/reputation-management-service) - [Marketing Coach](https://www.ballyhoomarketingadvantage.com/marketing-coach) - [Blog](https://www.ballyhoomarketingadvantage.com/blog) - [Resources](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Latest Case Study](https://www.ballyhoomarketingadvantage.com/ballyhoo-creates-a-scaleable-and-sustainable-lead-generation-program-for-top-re-insurance-company) - [Does my SMB need a CRM](https://www.ballyhoomarketingadvantage.com/crm-systems-for-small-businesses) - [Contact](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [BOOK ONLINE](https://www.ballyhoomarketingadvantage.com/book-online-free-consultation-offer-0) - [Privacy Statement](https://www.ballyhoomarketingadvantage.com/privacy-statement) ## [New Email Authentication Requirements from Google and Microsoft](https://www.ballyhoomarketingadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![New Email Authentication Requirements from Google and Microsoft](https://www.ballyhoomarketingadvantage.com/hubfs/email.jpg)](https://www.ballyhoomarketingadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft)       Starting in February 2024, Google and Yahoo began to require email authentication for all bulk email senders. Not properly authenticated emails will be automatically blocked or directed to spam. Learn more in this post. [Read More](https://www.ballyhoomarketingadvantage.com/blog/new-email-authentication-requirements-from-google-and-microsoft) ## [Marketers Can Expect to See Higher Bounce Rates this Holiday Season](https://www.ballyhoomarketingadvantage.com/blog/marketers-can-expect-to-see-higher-bounce-rates-this-holiday-season) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Marketers Can Expect to See Higher Bounce Rates this Holiday Season](https://www.ballyhoomarketingadvantage.com/hubfs/sm%20email%20bounces%20rates%20ups.jpg)](https://www.ballyhoomarketingadvantage.com/blog/marketers-can-expect-to-see-higher-bounce-rates-this-holiday-season)       The Google email account purge day has finally arrived! Hopefully, you have already caught wind of Google's recent announcement regarding their updated policy for inactive accounts. [Read More](https://www.ballyhoomarketingadvantage.com/blog/marketers-can-expect-to-see-higher-bounce-rates-this-holiday-season) ## [Ballyhoo Marketing Welcomes New Intern](https://www.ballyhoomarketingadvantage.com/blog/meet-ballyhoo-marketings-newest-member) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Ballyhoo Marketing Welcomes New Intern](https://www.ballyhoomarketingadvantage.com/hubfs/IMG_7169.jpeg)](https://www.ballyhoomarketingadvantage.com/blog/meet-ballyhoo-marketings-newest-member)   Ballyhoo Marketing Advantage (Ballyhoo) recently added a new addition to its team with Brianna Allenstein, a senior at Ohio State University studying Journalism. Bri has joined as an intern and was first attracted to the company after seeing how it seeks to work directly with small businesses to implement Inbound Marketing to further their growth and propel them to the next level in the digital age. [Read More](https://www.ballyhoomarketingadvantage.com/blog/meet-ballyhoo-marketings-newest-member) ## [Cybersecurity: What Small Business Owners Need to Know](https://www.ballyhoomarketingadvantage.com/blog/cybersecurity-what-small-business-owners-need-to-know) [Anne Blaha](https://www.ballyhoomarketingadvantage.com/blog/author/anne-blaha) [![Cybersecurity: What Small Business Owners Need to Know](https://www.ballyhoomarketingadvantage.com/hubfs/cybersecurity.gif)](https://www.ballyhoomarketingadvantage.com/blog/cybersecurity-what-small-business-owners-need-to-know)   Cybersecurity is becoming a prolific problem as the digital world continues to grow.  Because more and more small businesses are experiencing a digital transformation and moving online—or existing solely online, protecting your[business and customer information from online hackers](https://www.ftc.gov/tips-advice/business-center/guidance/scams-your-small-business-guide-business) is a necessary precaution. Cybersecurity starts with you, the small business owner, and the employees who work for you. [Read More](https://www.ballyhoomarketingadvantage.com/blog/cybersecurity-what-small-business-owners-need-to-know) ## [Must have CRM Features for Small Businesses](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0-0) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Must have CRM Features for Small Businesses](https://www.ballyhoomarketingadvantage.com/hubfs/CRM%20Must%20have%20features%20for%20small%20business.jpg)](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0-0)     ##### This list is a must read if you are a business owner and you have decided that it is time to look into a better way to manage customer and prospect relationships. Don't let opportunities fall through the cracks. [Read More](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0-0) ## [4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/hubfs/crm.png)](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0)   How can your business benefit from using a CRM? There are many things a CRM can do that should get marketers, salespeople, or business owners pretty excited! Here’s how a CRM can make you a more effective marketing and sales machine... [Read More](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) ## [Small Business Guide to CRM](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm) [Ballyhoo Marketing Team](https://www.ballyhoomarketingadvantage.com/blog/author/ballyhoo-marketing-team) [![Small Business Guide to CRM](https://www.ballyhoomarketingadvantage.com/hubfs/What's%20a%20CRM%3F.jpeg)](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm)   “Customer relationship management” or CRM can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine. [Read More](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm) ### Join our email list. Never miss a small business sales and marketing update! ### Featured Posts [![4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/hubfs/crm.png)](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) ## [4 Benefits of Using a CRM for Small Businesses](https://www.ballyhoomarketingadvantage.com/blog/small-business-guide-to-crm-0) September 14, 2018 [![Always Start at 5 Stars](https://www.ballyhoomarketingadvantage.com/hubfs/online%20reviews%20for%20small%20business.jpg)](https://www.ballyhoomarketingadvantage.com/blog/always-start-at-5-stars) ## [Always Start at 5 Stars](https://www.ballyhoomarketingadvantage.com/blog/always-start-at-5-stars) August 31, 2018 ### Archive - [small business (15)](https://www.ballyhoomarketingadvantage.com/blog/topic/small-business) - [crm (7)](https://www.ballyhoomarketingadvantage.com/blog/topic/crm) - [sales technology (7)](https://www.ballyhoomarketingadvantage.com/blog/topic/sales-technology) - [Prospecting (6)](https://www.ballyhoomarketingadvantage.com/blog/topic/prospecting) - [marketing technology (6)](https://www.ballyhoomarketingadvantage.com/blog/topic/marketing-technology) - [marketing (3)](https://www.ballyhoomarketingadvantage.com/blog/topic/marketing) - [B2B (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/b2b) - [B2B Sales (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/b2b-sales) - [Cold emailing (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/cold-emailing) - [Google Ads (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/google-ads) - [SEO (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/seo) - [Sales (2)](https://www.ballyhoomarketingadvantage.com/blog/topic/sales) ### Follow Us Some additional information in one line 614-656-6001       ![Member of the American Marketing Association](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/ama-logo-footer.png?width=264&height=104&name=ama-logo-footer.png "ama-logo-footer.png") [Let's talk!](https://www.ballyhoomarketingadvantage.com/book-online)   ![hubspot-silver-partner](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/HubSpot%20Silver%20Partner.png?width=250&height=173&name=HubSpot%20Silver%20Partner.png "HubSpot Silver Partner.png")              - [![Ballyhoo Linkedin](https://www.ballyhoomarketingadvantage.com/hubfs/BMA%20December2017%20Theme/Images/linkedin.png)](https://www.linkedin.com/company/ballyhoo-marketing-advantage/) - [![Ballyhoo Facebook](https://www.ballyhoomarketingadvantage.com/hubfs/BMA%20December2017%20Theme/Images/facebook.png)](https://www.facebook.com/BallyhooMarketingAdvantage/) - [![Ballyhoo Twitter](https://www.ballyhoomarketingadvantage.com/hubfs/BMA%20December2017%20Theme/Images/twitter.png)](https://twitter.com/Ballyhoo_)         ![Sales Enablement Society Member](https://www.ballyhoomarketingadvantage.com/hs-fs/hubfs/Screenshot%202018-09-17%2022.42.45.png?width=718&name=Screenshot%202018-09-17%2022.42.45.png "Sales Enablement Society Member") © 2020 by Ballyhoo Marketing Advantage, LLC