Events canceled, travel halted! With face to face interaction coming to halt for B2B companies, a strong digital marketing and sales strategy is more important than ever before.
Cybersecurity is becoming a prolific problem as the digital world continues to grow. Because more and more small business are experiencing a digital transformation and moving online—or existing solely online, protecting your business and customer information from online hackers is a necessary precaution. Cybersecurity starts with you, the small business owner, and the employees who work for you.
It’s no secret that the business-to-business or B2B buyer journey is quite different from the business-to-consumer or B2C journey. One common truth that both B2B and B2C businesses share, however, is the need to know their customers and engage with them in the right ways throughout the entire sales process.
By now, you’ve probably heard about social selling in some fashion. But you, like a lot of B2B and B2C business owners and sales professionals, may not be all too sure what it exactly means. And no: social selling is not the same as social media marketing, nor is it just another industry buzzword.
While there are multiple ways a B2B or B2C business might reach out to new prospects for the first time, we must consider how important the “first touch” is. “After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting.