New Email Authentication Requirements from Google and Microsoft




Starting in February 2024, Google and Yahoo began to require email authentication for all bulk email senders. Not properly authenticated emails will be automatically blocked or directed to spam. Learn more in this post.

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Marketers Can Expect to See Higher Bounce Rates this Holiday Season




The Google email account purge day has finally arrived! Hopefully, you have already caught wind of Google's recent announcement regarding their updated policy for inactive accounts.

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How to Overcome Marketing Conversion Fatigue



Have you ever changed a TV channel because you’ve watched an ad more times than you can remember? Or switched off your radio because you’re tired of hearing a certain commercial?


That’s marketing fatigue! And it doesn't help conversion rates.

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