Intended to drive economic growth by adjusting certain tax structures for businesses, the new law is already impacting the way small businesses operate now and how they might operate in the future. Let’s explore a few of the main effects.The Tax Cuts and Jobs Act (TCJA),

By now, you’ve probably heard about social selling in some fashion. But you, like a lot of B2B and B2C business owners and sales professionals, may not be all too sure what it exactly means. And no: social selling is not the same as social media marketing, nor is it just another industry buzzword.

This list is a must read if you are a business owner and you have decided that it is time to look into a better way to manage customer and prospect relationships. Don't let opportunities fall through the cracks. 

How can your business benefit from using a CRM?

There are many things a CRM can do that should get marketers, salespeople, or business owners pretty excited! Here’s how a CRM can make you a more effective marketing and sales machine...

5, 4, 3, 2, or 1 Star -Etiquette for leaving reviews and guidance for using them in purchase decisions.

Review, Reviews, Reviews! Just about everyone you do business with is asking for a review these days but are you familiar with the basic etiquette of giving reviews? Reviews are wildly popular tools for consumers, marketers, and businesses of all kinds, but reviews are subjective.

“Customer relationship management” or CRM can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine.

These apps will save you time, make you smarter and more efficient. Ok, here goes! Our seven latest favorite apps for small business owners. Well, anybody really...Links are at the bottom. 

Defining your ideal client leads to better engagements and ultimately more business, the kind of business you want. Find out the potential costs of saying yes to all prospective clients. 

While there are multiple ways a B2B or B2C business might reach out to new prospects for the first time, we must consider how important the “first touch” is. “After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting.

Blogging can seem like a daunting and time consuming task for small businesses, but as discussed in a previous post, it can help drive traffic to your website and bring customers through your front door.  How does this work? When customers have a need or a problem they