While there are multiple ways a B2B or B2C business might reach out to new prospects for the first time, we must consider how important the “first touch” is. “After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting.
Blogging can seem like a daunting and time consuming task for small businesses, but as discussed in a previous post, it can help drive traffic to your website and bring customers through your front door. How does this work? When customers have a need or a problem they
As a small business owner, it can be difficult to attract customers, especially the right customers. With a limited budget and even less time, how can a small business owner reach their intended customers?
One of the most important tasks to any business is to
So you took the plunge and started your very own small business. You have filed all the necessary documents, set up tax collection, created a small business entity to protect your personal assets, found a location, maybe even hired a few employees. Now you just need cu