“Customer relationship management” or CRM can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine.

Defining your ideal client leads to better engagements and ultimately more business, the kind of business you want. Find out the potential costs of saying yes to all prospective clients. 

Blogging can seem like a daunting and time consuming task for small businesses, but as discussed in a previous post, it can help drive traffic to your website and bring customers through your front door.  How does this work? When customers have a need or a problem they

 As a small business owner, attracting the right customers can be a challenging task, especially when working with a limited budget and time constraints. One effective strategy to overcome these hurdles is to give your business and brand a unique voice.

So, you took the plunge and started your very own small business. You have filed all the necessary documents, set up tax collection, created a small business entity to protect your personal assets, found a location, and maybe even hired a few employees.