Events canceled, travel halted! With face to face interaction coming to halt for B2B companies, a strong digital marketing and sales strategy is more important than ever before. 

By now, you’ve probably heard about social selling in some fashion. But you, like a lot of B2B and B2C business owners and sales professionals, may not be all too sure what it exactly means. And no: social selling is not the same as social media marketing, nor is it just another industry buzzword.