Defining your ideal client leads to better engagements and ultimately more business, the kind of business you want. Find out the potential costs of saying yes to all prospective clients. 

While there are multiple ways a B2B or B2C business might reach out to new prospects for the first time, we must consider how important the “first touch” is. “After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting.