Why Online Reviews Matter So Much to the Success of Small Businesses



It’s easier than ever for a soon-to-be customer to research your business, thanks to the internet. A big chunk of that investigation is spent scouring online reviews, bouncing back and forth between sites like Yelp and Google Reviews for references.

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Always Start at 5 Stars

5, 4, 3, 2, or 1 Star -Etiquette for leaving reviews and guidance for using them in purchase decisions.


Review, Reviews, Reviews! Just about everyone you do business with is asking for a review these days but are you familiar with the basic etiquette of giving reviews? Reviews are wildly popular tools for consumers, marketers, and businesses of all kinds, but reviews are subjective.

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